Castore announces partnership with Silverstone
Castore has continued to expand its list of brand partnerships with the announcement of a merchandising deal with British motor racing circuit Silverstone.
Under the agreement, the British sportswear brand will be Silverstone’s teamwear supplier and take on the role of exclusive merchandise reseller.
Castore will also launch a new e-commerce store for Silverstone, with the Castore x Silverstone Lifestyle and fanwear ranges being available to purchase. The new e-commerce store is expected to launch in mid-February.
The brand will fit-out the new Silverstone megastore, where the ranges will be stocked along with Castore's mainline collections and Silverstone merchandise.
Rich Brooks, Castore’s Brand Director for Motorsport, said: "We’re always striving to form partnerships with like-minded brands. Silverstone is a perfect alignment with Castore as we’re two premium British brands that are passionate about Motorsport, innovation and providing exceptional experiences."
Castore will also support Silverstone’s official merchandise hubs across the biggest race weekends, including the Formula 1 British Grand Prix and MotoGP.
Silverstone’s Commercial Director, Nick Read, added: "We’re truly excited to join forces with Castore to improve the Silverstone leisurewear collection for fans and to develop a brand new team uniform. I am confident, through this partnership, that we will be able to provide the highest quality range of clothing for our customers and fans."