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ISAWITFIRST launches nineties chick flick Clueless collection

Tom Shearsmith
06 July 2021

Online fast-fashion retailer ISAWITFIRST has launched a new loungewear and nightwear collection celebrating the nineties click flick Clueless, featuring Alicia Silverstone.

The exclusive Clueless Collection includes a range of pyjamas, crop tops and tshirts, featuring iconic film scenes and bold prints, including the slogan "totally clueless".

The launch follows on from the successful launch of ISAWITFIRST's Mean Girls collection from January 2021, which included a range of over-sized hoodies, t-shirts, pyjamas and hoodies for dogs.

TheIndustry.fashion has curated a gallery featuring some of the collection:

Leanne Holmes, Brand Director at ISAWITFIRST said: “We are so excited to be launching our Clueless collection because we’ve seen first-hand from our shoppers that the demand for these collaborations is high, especially following the success of our Mean Girls and Hello Kitty launches.

“Here, at ISAWITFIRST we’re passionate about creating collections that are accessible, affordable and desirable to all and we can’t wait to see fashionistas sporting pieces from this new range!”

Consisting of 43 pieces, the collection is priced from £5-£20.

Last month, ISAWITFIRST announced that it is once again the Official Fashion & Sunglasses Partner of Love Island for 2021, following the hugely successful partnerships in 2019 and 2020.


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