I Saw It First is a fast fashion etailer which aims to provide the hottest trends in fashion and pop culture. Most recently they has sponsored ITV2's reality show Love Island for 2019 and 2020.
As part of the sponsorship the Manchester-based etailer will provide female contestants with a new wardrobe and will dress all contestants for a one-off themed-party episode. Viewers of Love Island will also be able to purchase the contestants looks directly through the Love Island app, which will feature all product worn by contestant throughout the show. ITV2 has also agreed to exclusive product placement.
This label has also recently collaborated with ex-Love Island contestant Kendall Rae Knight on an exclusive edit offering a collection including womenswear and swimwear pieces.