ISAWITFIRST launches collection with fashion and beauty influencer, Mariam Musa

Manchester based fast-fashion etailer, ISAWITFIRST has today launched a new collection with fashion and beauty influencer, Mariam Musa.

After featuring in the very first I Saw It First x Love Island advert and creating popular styling videos over the past two years, Musa has now launched her first solo collection with the etailer.

Since starting her YouTube channel in 2014, Musa has shared her fashion and beauty looks across the channel as well as her Instagram, growing her audience which consists of 250,000 subscribers on YouTube and over 500,000 followers on Instagram.

On partnering with ISAWITFIRST, Musa said: “Having this collection with ISAWITFIRST has been such an overwhelming but exciting experience for me. It has been the perfect example that hard work honestly does pay off. 

"This collection is a clear reflection of my character, a fun, silly, fashion loving girl! I’m very excited to share this with all my supporters and to everyone I know. I hope everyone feels as happy and confident in these pieces as I do. I also hope that this might be the small boost black girls in the UK need to keep pushing and know that nothing is too big or too crazy to achieve."

Leanne Holmes, Brand Director at ISAWITFIRST added: "We are so excited to finally have our very own collection with Mariam and it has been an absolute joy working together for the past two years."

Mariam’s exclusive collection features 52 pieces including dresses, knitwear, coats and shoes. Prices range from £8–£50.

In January, the company announced it had begun to produce and sell menswear, with a launch of more than 400 pieces. The first release saw a variety of clothing categories be introduced including outerwear, knitwear, denim, swimwear and shoes.