In Pictures: Third time's the charm for FRAME and Ritz Paris

FRAME, the denim house known for its Californian-cool aesthetic, has collaborated for a third time with the iconic Ritz Paris Hotel on a capsule collection of merch that marries “American classics with French sophistication”.

Co-Founder and Chief Creative Officer Erik Torstensson pioneered the concept of ‘merch’ for the luxury hotel, taking their seminal logo and working it into everyday pieces such as baseball caps, sweatshirts and sneakers. Now, for their third iteration, the elevated collection is made up of minimalist pieces including bombers, blazers and wide-leg trousers.

The third drop pays homage to the legendary hotelier’s famed crest, as well as a playful nod to the ‘do not disturb’ hotel sign, with ‘Privacy Please’ emblazoned across pieces.

Erik Torstensson, said: “Taking the identity of a luxury hotel and creating a collection was a little unconventional when we started this collaboration three years ago. We thought it would be a cult project for our friends, but the commercial success was unprecedented. Part three is a much more elevated look at wardrobe staples in the FRAME X Ritz Paris aesthetic.

"From the quilted leather bomber to the most luxurious slippers each piece is refined enough to transport you straight to a suite at Place Vendome, no reservation necessary.”

General Manager of The Ritz Paris, Laurent Herschbach, added: “This new capsule collection is a testament to the incredible success of our collaboration with FRAME, which began in 2021. It combines the timeless elegance of the Ritz Paris with the contemporary, high-end style of this renowned American brand. A chic yet casual capsule that will once again appeal to discerning fashion enthusiasts.”

The 37-piece limited edition collection is available now online at FRAME and the Ritz Paris’ concept store. Prices range between £95- £1,740.