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Drag Queen Sum Ting Wong to help Snag Tights find global ambassador

Tom Shearsmith
13 July 2020

Snag Tights has launched a social media search for their first ‘Snag Queen’, in partnership with drag queen Sum Ting Wong from RuPaul's Drag Race UK.

The size-inclusive hosiery retailer search will result in one person becoming the brand’s first global ambassador.

The brand is looking for an ambassador who embodies their values of inclusivity and body positivity, and is open to any “glamorous and sassy member of the public, regardless of age, gender, dress size or ability”.

The judges will select a shortlist, who will then battle on TikTok for a spot in the final.

Drag star Sum Ting Wong will act as a judge for the competition, which will also offer the winner a cash prize of £5,000, as well as a year’s supply of tights, and a role in the brand’s upcoming ‘Snag Queens’ advertising campaign.

Snag Tights founder and chief executive, Brie Read said in a statement: “Being inclusive and championing our customers is at the heart of everything we do, so it’s high time we appointed a Snag Queen to represent the brand.

At Snag, we never use models, instead showing our tights on real people of all shapes and sizes. So we’ve opened the search for our first Snag Queen up on social media for all to enter, regardless of age, gender, dress size or ability. We’re looking forward to seeing the brave and beautiful personalities that come forward in the next few weeks!”

Entries are open until 24 July, with the winner to be selected by the public during a final round hosted by Sum Ting Wong and held on Facebook Live on 17 August.

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