In Pictures: Jimmy Choo goes graphic for Spring/Summer 2024
Luxury footwear brand Jimmy Choo travelled to Ibiza for the Spring 2024 campaign, where cobbled Spanish streets and blue horizons acted as backdrops for its graphic lineup of sky-scraping and kitten heels.
As seen on model Vivienne Rohner, each pair of shoes and accessories command attention, in true Jimmy Choo fashion.
Modern monochromes and graphic applications are "playful yet confident", punctuating pared-back ensembles. The 1996-founded brand's drop heel has been updated and evolved into sleek micro-heel slingbacks and strappy sandals. In the campaign, Rohner embodies the confident and empowered mood of the Jimmy Choo woman.
The signature Jimmy Choo Avenue motif - a dynamic journey interpreted as the house’s distinctive matelassé across accessories and footwear - has evolved this season into a modern graphic, executed in contrasting colours. In powerful monochrome, these angular patchworks are applied to the surface of several silhouettes.
Sandra Choi, Creative Director at Jimmy Choo, commented: "I always want to create accessories that turn heads. That idea is central to Jimmy Choo, to our woman, who always thrives in the spotlight and wants their style to take centre stage. It also allows me, as a creative, to design truly exceptional pieces, that can become a focal point of a look. The collection is tied together by this philosophy, united by the idea that accessories take the lead and become the conversation pieces. They allow us to add a touch of fantasy to our everyday. They invite us to dream."
Founded in 1996 by footwear designer Jimmy Choo and Tamara Mellon, Jimmy Choo is a British high fashion house specialising in shoes, accessories and fragrances. Michael Kors Holdings acquired the company in November 2017, which subsequently was renamed Capri Holdings following the acquisition of Versace.
