In Pictures: Frasers opens new department store concept in Norwich

Frasers Group has opened its new 'Frasers' department store concept at Chantry Place in Norwich, demonstrating its commitment to physical retail in the UK.

Focusing on experience, brands and service, the 100,000 sq ft space hopes to provide Norwich with an "unrivalled" range of premium fashion, beauty and homeware.

As part of this, the store features ready-to-wear collections from a comprehensive mix of brands, including BOSS, Barbour, Levi’s, Ralph Lauren, Coach, Diesel and Ganni.

Outside of fashion, the space offers a "modern and expansive" beauty playground, with a "dynamic" beauty hall located at the heart of the store - bringing together an ever-changing roster of beauty brands.

The store also showcases the group's new homeware concept, Frasers House, offering a range of specialist and leading homeware brands.

Previously located next door, Sports Direct has also relocated to a space within Frasers Norwich. Spanning 65,000 sq ft, the store boasts brands including Nike, Adidas, Puma and Asics, alongside the group’s USC, Evans Cycles, GAME and Belong.

Lauren Barrie, Group Head of Retail, Luxury and Premium at Frasers Group, said: "We’re proud to be opening the doors to our latest Frasers concept store in Norwich, providing customers with an engaging retail space to meet, shop and explore in the heart of Norwich."

Paul McCarthy, General Manager at Chantry Place, added: "We are so excited for our visitors to see the new Frasers store. The design looks incredible, and we know that customers will love the impressive range of clothing, shoes, home, beauty, sports, and accessories."