In Pictures: Dior launches Icons campaign with Robert Pattinson

Tom Bottomley

12 April 2024

A week on from Versace launching its latest Icons campaign with Irish actor Cillian Murphy as the menswear face, Dior has launched its own Icons campaign with The Batman actor Robert Pattinson for SS24.

Dior designer Kim Jones "continues to reinvent the vocabulary of the house’s menswear identity", and the English actor is photographed by Alasdair McLellan sporting wide-leg trousers, structured coats, cashmere sweaters, silk-blend shirts and a Harrington style jacket.

There’s also Dior’s B33 sneakers "with their powerfully contemporary curves".

The LVMH-owned luxury house is heading to Scotland in June to present its Cruise 2025 collection against the backdrop of Drummond Castle in Perthshire near Crieff, describing the move as “a poetic invitation where past and future meet”.

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In Pictures: Dior launches Icons campaign with Robert Pattinson