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Icon Outlet at The O2 confirms reopening date

Tom Shearsmith
29 May 2020

Icon Outlet at The O2 has announced it will reopen its doors on Monday 15 June, with the re-opening part of a phased approach for the world’s most popular music, entertainment and leisure venue.

Brands at Icon at The O2 opening on from 15 June 2020 include: Aspinal of London, adidas, Calvin Klein, Levis, Nike, Ted Baker and Tommy Hilfiger.

Opening daily initially from 11-5pm, the new measures adhere to government guidelines, and include:

  • Installing clear signage and playing audio announcements, which encourage visitors to observe the two metre social distancing advise in stores and around site
  • Promoting one way systems where they apply; requiring visitors to keep to the left as much as possible and respecting one another’s space
  • Payments will be accepted via cards or contactless payments only
  • Thorough cleaning regimes have been extended, with additional hand sanitising stations provided and regular deep cleans in all public areas
  • The location of bathroom facilities have been separated to reduce queues
  • The venue will also offer a limited menu from take away food and beverage retailers

The urban outlet has introduced enhanced measures to ensure health and safety remains the highest priority for consumers and those working at the venue.

In addition to the enhanced measures, many retailers have changed their internal store layouts to provide more room and easier navigation.

Icon Outlet will also provide up to four hours free parking for visitors until the end of July, and those wishing to avoid the roads are encouraged to travel by Thames Clippers, which runs a frequent River Bus service from central London to North Greenwich Pier, once their service resumes. 

The O2

Janine Constantin-Russell, Managing Director of Icon Outlet said: “We are more than fortunate to have a large, well ventilated space alongside an experienced team who are on hand to ensure all of our visitors and staff can comfortably enjoy a safe and welcoming shopping experience.

“All of our brands have been busy implementing safety measures and updating their product offering. Throughout the lockdown period, we have been working hard to enhance our retail line-up and further details will be released in the coming months. Right now, we are looking forward to reopening the doors of our outlet shops and welcoming back our visitors.”

Currently the rest of The O2, including The O2 arena remains closed for events following government advice. During the last six weeks, the NHS transformed The O2 arena into a training facility for those going on to work at the NHS Nightingale Hospital at ExCeL London.

The facility closed on Friday 22 May and NHS staff have gifted the venue with a commemorative piece of artwork which now hangs pride of place in the backstage area. has created a dedicated hub for COVID-19 news, with information on store re-openings, financial information and business advice.

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