Hollister has announced a partnership with The Mix, a UK charity dedicated to providing essential support to under 25’s, in aid of World Teen Mental Wellness Day on 2 March 2021.
The partnership will see Hollister produce exclusive World Teen Mental Wellness Day products, with 100% of its net profits in the UK benefitting the non-profit charity.
World Teen Mental Wellness Day was founded in 2020 by Hollister to recognise its commitment to ensuring that those aged 13-25 feel more confident, comfortable and capable.
Now an annual event, World Teen Mental Wellness Day aims to normalise conversations and dismantle stigmas around mental health issues.
Katie Adams, Director of EMEA Marketing at Hollister, said: “At Hollister, our purpose is to build confidence in the teens we serve, and we are beyond excited to begin our long-term relationship with The Mix starting with our World Teen Mental Wellness Day product collection.
“We are looking forward to working with them to raise awareness of their essential work and help as many young people as we can together.”
Hollister is also dedicated to promoting mental health for 13-25 year olds all year long through the Hollister Confidence Project, a global initiative and grant program that supports individuals and nonprofits working to strengthen confidence and mental wellness in teens.
Zoe Bailie, Director of Brand and Development at The Mix commented: “The new partnership between The Mix and Hollister is fresh and exciting! Together we aim to bring together millions of young people to connect them to information and support on Teen Mental Wellness Day 2021 and beyond.
“This partnership couldn’t have come at a more important time, as now more than ever, young people all over the world are struggling with their mental health, especially with issues such as loneliness, anxiety, and depression. Hollister is committed to building confidence in all young people and as the UK’s leading support service for under 25’s, The Mix will provide the tools and community for all young people to get and give support.”