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Good American launches in London’s Harrods

Tom Bottomley
17 June 2021

Khloé Kardashian and Emma Grede’s Good American brand has today, 17 June, launched a new dedicated space at Harrods in Knightsbridge.

In the new shopfit, the “inclusive brand”, which offers a size range from a UK 4 to 22, is a full “body positive” range of denim, activewear and ready-to-wear, including bodysuits, jumpsuits jackets and essential basics.

The collection, which promises “ultimate comfort and the perfect fit”, will also be available on the iconic department store’s website from today.

The launch includes Good American’s bestselling ‘Good Legs’ jeans, a staple slim fit for every wardrobe, as well as the vintage style ‘Good 90s’ jeans, for an oversized casual fit.

Founded in October 2016 by Khloé Kardashian and Emma Grede, Good American aims to “empower all women to celebrate their bodies with confidence”, offering high-quality designs in all sizes.

Prices for the new collection in Harrods range from £55 for activewear, to £175 for denim.

The collection is also available on the Good American website and in select retailers including Selfridges, Nordstrom and Bloomingdales.

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