GANNI and Ace & Tate collaborate on playful eyewear collection

GANNI, the Copenhagen-based contemporary luxury brand, and Ace & Tate, the Amsterdam-based eyewear label, have joined forces to create an eyewear collection that’s reflective of both brands’ "fun, responsible and inclusive ethos".

The partnership marries GANNI’s Scandinavian style and Ace & Tate’s eyewear expertise. The capsule is made up of three styles including a boxy square shape, a slim silhouette and a Y2K-inspired wraparound silhouette.

Each pair is available in Burgundy, Matcha Green, Havana Brown, as well as an exclusive Bubblegum Pink colorway for GANNI.

Staying true to both brands’ responsible ethos, the sunglasses are crafted from recycled materials. Recycled acetate is sourced from waste and offcuts from factories, championing circularity. What's more, each pair is encased in a leopard print pouch made from off-cuts of GANNI material.

Ditte Reffstrup, Creative Director at GANNI, commented: "We are thrilled to collaborate with Ace & Tate on this special sunglasses collection. Together, we have created a range of shades that not only reflect GANNI’s unique style but shines light on Ace and Tate’s impressive practice when it comes to responsible materials. We see collaboration as a force for change in fashion, and this collaboration is a celebration of just that."

To celebrate the launch of the collection, both brands have joined forces with London-based creative agency PeopleFile to create a set of images shot on people on the streets of Copenhagen, Amsterdam, London and New York. The campaign captures street cast talents exclusively, reflecting an inclusive approach to fashion.

Sean Gregory Peron, VP Marketing & Brand at Ace & Tate, said: "Both GANNI and Ace & Tate approached this collaboration with the same spirit; a refusal to compromise on responsibility or style.

"As certified B-Corp companies, it was a shared priority to build this collaboration with low-impact material innovations, while fusing the designs with the excitement and energy of the summer. The result is a 10-piece collection with something for everyone."

The collection, which ranges from £185 to £210, is available in select stores as well as on GANNI.com and aceandtate.com.

This follows the news that Ace & Tate opened a new store in London’s Portobello Road, kicking off the brand’s expansion across the UK over the next four months. Ace & Tate’s rapid expansion, averaging one store opening per month, highlights a strong demand across the United Kingdom for its eyewear.