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Eyewear brand Ace & Tate expands across the UK with five new stores

Chloe Burney
18 April 2023

Dutch eyewear brand Ace & Tate has announced the opening of a new store in London’s Portobello Road, kicking-off the brand’s expansion across the UK over the next four months.

Ace & Tate’s rapid expansion, averaging one store opening per month, highlights a strong demand across the United Kingdom for its eyewear. The brand promises to deliver high-quality and sustainable on-trend eyewear.

The first of its five openings is taking place in London’s Portobello Road. The store design captures the charm of a street full of treasures, featuring clean-cut stones and geometric shapes that allude to the luxury feel of jewellery.

The brand, which is nearly a decade old, aims to meet the increasing demand for its products and services in the UK. The opening on Portobello Road will be followed by Borough Yards and Duke Street areas of London, as well as the cities of Bath and Kent.

Sean Peron, VP Marketing at Ace & Tate, commented: "The United Kingdom is a key growth market for usin 2023. Customers demand quality and style from their eyewear, and we aim to deliver that via a fun, approachable retail experience. We’re excited to expand that experience across new regions and cities in the UK this year."

The opening of these five stores will bring Ace & Tate's total number of stores to 87 across Europe, 19 of which are in the United Kingdom (with 12 in London). By the end of the summer of 2023, Ace & Tate will be the leading eyewear brand with the most stores covering the country.

Berit Burema, Retail Design Manager at Ace & Tate, added: "The opening of the five new stores represents months of planning and design, as we sought to create a space that not only showcases our products and services but also immerses customers in our brand’s ethos."

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