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Castore adds Oracle Red Bull Racing to its motorsport partnerships

Tom Bottomley
15 September 2022

Premium sportswear brand Castore has added Oracle Red Bull Racing to its roster of motorsport partnerships, which already include McLaren Racing, Silverstone and 24 Hours of Le Mans.

The new long-term partnership will see Castore supply the Oracle Red Bull Racing Formula 1 team with apparel from the start of the 2023 Formula 1 season, as well as product for fans.

Additionally, Castore branding will feature on team apparel and on the race suits of Oracle Red Bull Racing Formula 1 drivers, current World Champion Max Verstappen and Sergio Pérez.

The British brand will take on Oracle Red Bull Racing’s licensed merchandise programme, providing the team’s global fanbase with access to products across the globe. The Castore x Oracle Red Bull Racing collections will be available to purchase on the Castore and Redbull websites, as well as trackside retail.

Tom Beahon, Co-Founder of Castore, said: “We are thrilled to be partnering with Oracle Red Bull Racing, one of the most iconic F1 teams of modern times. Not only are they an impressive brand, but we share the mindset of relentlessly pursuing ways to optimise performance, encapsulated by Castore’s motto ‘Better Never Stops’.

“The partnership further strengthens Castore’s presence in Formula 1, and we are thrilled to continue this journey with the Oracle Red Bull Racing team and their hugely passionate fanbase.”

Oracle Red Bull Racing Team Principal and CEO, Christian Horner, commented: “Formula 1 is a tremendously demanding environment. In 2023 we’ll race in 24 different locations around the world, in conditions that range from freezing cold to soaring heat and energy-sapping humidity. Our team members have to be equipped to perform no matter what they encounter, and sportswear optimised for functionality and comfort is a crucial component in achieving the level needed to win.

“Consequently, I’m excited that we are partnering with Castore as their expertise in sports science, materials and engineering will help us to meet that goal. I’m also really pleased that we’ll be able to bring that level of performance to fans.”

Listen to TheIndustry.fashion's podcast with Tom Beahon, Co-Founder of Castore.

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