Marks & Spencer helps customers build timeless wardrobe with launch of M&S Icons

Marks & Spencer is helping customers to build a wardrobe of wear-forever elevated staples with the launch of its new M&S Icons ranges.

The range, which includes timeless classics from tailoring to outerwear, knits, jersey and shirting, is designed to act as the foundation for the wearer's wardrobe. The pieces have been selected for their versatility and style and can be worn as separates or to anchor seasonal styles and colours.

In womenswear, pieces include The Timeless Trench, The Autograph Blazer, The Wide-leg Jeans, The Autograph Tee, The Classic Bomber, and The Leather Trainers. In menswear, customers will find The Preppy Shirt, The Autograph Tee, The Waffle Knit, The Go-To Blazer and the Classic Jean.

Richard Price, Managing Director for Clothing & Home, said of the launch: “Now more than ever, our customers want clothes that are going to work hard for them and give them great cost per wear. Made well and made to last has long been part of our trusted value DNA and through M&S Icons, we’re showing up with confidence and getting behind the quality and timeless style of our clothing that we know our customers will want to wear time and time again.”

The M&S Icons edit will be available to shop throughout the year with pieces starting from £20. The launch will be supported in-store and online and through CRM, organic social and PR.

This latest launch comes on the back of improved performance in clothing at Marks & Spencer; in the six months to 30 October 2022 the retailer reported that like-for-like sales jumped 13.7% across its clothing and home division.