Welcome to the The Bold Moves Academy podcast brought to you by TheIndustry.fashion in partnership with Klarna for Business. Here we speak to some of fashion’s disrupters about the bold moves they’ve made to drive the future of the fashion industry and inspire you to do the same.
When it comes to Bold Moves, taking on a market dominated by global giants is right up there, and is not one many of us would contemplate. But then we’re not made of the same stuff as Tom and Phil Beahon, the brothers who set up Castore from nothing and now have a brand that is on course to become Britain’s number one premium sports brand by 2025 with a worldwide reputation and a fanbase.
Castore is worn by some of the best known names in sports including major teams, such as Glasgow Rangers, Newcastle United, Wolverhampton Wanderers, Bayer Leverkesen in football, the Maclaren formula 1 team as well as a number of cricket teams.
It also boasts a number of global sports superstars among its ambassador list including golfer Matt Fitzpatrick and British tennis legend Sir Andy Murray, who not only wears Castore but is also an investor in the business.
As well as working with major sports names Castore is sold via its e-commerce site as well as dedicated retail stores in the UK, and a host of wholesale partners globally, including luxury menswear site Mr Porter.
Tom and Phil are former professional and semi professional sportsmen (Tom in football and Phil in cricket), but realising they weren’t going to reach the very high bars they had set for themselves in their chosen sports decided they would set up their own brand together in 2015 when they were just 25 and 22 years old.
Tom Beahon talks to Lauretta Roberts, Editor in chief of TheIndustry.fashion, about what drove them to take the bold move to set up the brand, their sacrifices and successes along the way, how they secured the support of Sir Andy Murray, and what the future looks like.
You can download Tomas Beahon's Founder Profile here.
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