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Boohoo Group partners with Fashion Enter to support UK apprenticeships

Jeremy Lim
07 February 2022

Boohoo Group has announced a new partnership with London-based manufacturer Fashion Enter to support student apprenticeships in the UK.

The online fashion group, which owns 13 brands including PrettyLittleThing, Nasty Gal, Oasis, Warehouse, Coast and Karen Millen, has gifted £85,000 of its apprenticeship levy to the Fashion Enter's new skills centre, The Fashion Technology Academy.

The apprenticeship deal will see Fashion Enter provide training and arrange placements for students on behalf of the group, with a focus on candidates from under-represented communities within the Leicestershire area.

The application process opens on 7 February, which also kicks off the first day of National Apprenticeship Week.

The not-for-profit social enterprise's Fashion and Textiles Apprenticeship programme offers Level 2 Apparel Apprenticeship, Level 3 Diploma in Apparel Footwear, Leather or Production and Certificate in Apparel Manufacturing Technology, and Level 4 Technical Textiles (Product Sourcing and Development).

Andrew Reaney, Boohoo's Director of Responsible Sourcing and Product Operations, said: "We are delighted to be partnering with Fashion-Enter and to be able to utilise some of our apprenticeship levy outside of the business to create opportunities for individuals who might otherwise not have had access. We have a long-standing partnership with our Leicester suppliers and activities like this cement our commitment to both them and UK manufacturing in general."

Jenny Holloway, CEO of Fashion Enter, added: "We are delighted to be receiving this gift from the boohoo group. The FCFTA (Leicester) has had an excellent start and currently we are focusing on qualifications at level 1 and 2; this funding will now create higher level skills and engage in jobs with the local factories. We have already received an enquiry from one company requesting 10 sewing apprentices, so this is superb timing. Thank you to the Boohoo Group."

The new partnership comes after production begun at its new Leicester garment manufacturing facility. The group said the move to create its own site was a sign of its commitment to keep production in the UK following a series of reports about poor working conditions for staff at factories in its Leicester supply chain.

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