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Yeezy Gap Engineered by Balenciaga marks first major brand collaboration in 2022

Camilla Rydzek
10 January 2022

American rapper Kanye West and fast-fashion brand Gap have announced a new mystery collaboration with luxury brand Balenciaga, with product examples expected to be published in June.

Whilst this marks the first major collaboration announcement of 2022, it is only one of the myriad of collaborations that dominated the fashion cycle last year, with Barbour, Netflix and Adidas just some of the brands that joined the frenzy.

West, often referred to as 'Ye', signed a 10-year deal with Gap in June 2020 to create the collaborative line Yeezy Gap which has produced two products – a hoodie and a metallic puffer jacket.

The addition of Balenciaga to the mix is "a new creative exploration within the Yeezy Gap universe,” a release by Gap revealed.

"Yeezy Gap engineered by Balenciaga continues Ye’s commitment to bringing creativity to the forefront and delivering his vision of utilitarian design for all," the release added.

yeezy gap engineered by balenciaga Ye Demna

No mention was made of what the collaboration would create, only stating that the collaboration would launch globally alongside other Yeezy Gap releases this year.

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