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Carvela steps up outlet presence joining Outlet Shopping at The O2

Chloe Burney
05 September 2023

Outlet Shopping at The O2 has announced the opening of Carvela, the premium footwear and accessories retailer, marking the first opening since the destination revised its brand identity.

Occupying a 2,056 sq ft unit, this opening marks Carvela’s seventh brick-and-mortar outlet store in the UK.

The new store’s interior features cushioned walls and edge-lit display areas in Carvela’s signature neutral colour palette. The brand’s range of premium footwear and handbags will be on offer in the new store.

Ross Warden, Chief Retail Officer at Carvela, commented: "Broadening our outlet presence has been part of our ongoing expansion strategy, and with so many complementary brands at The O2 already, it makes the perfect location to add to our portfolio. We’re so pleased to have opened at Outlet Shopping at The O2 and be part of a destination that delivers the very best of retail with a broad selection of customers."

Louisa Dalgleish, Leasing Director at Outlet Shopping at The O2, added: "We’re so excited to welcome Carvela to The O2, with this launch once again demonstrating the appeal of our destination to global retailers.

"This year we’ve witnessed continuous growth for Outlet Shopping at The O2, with new well-known brands joining, existing retailers upsizing or renewing their commitment, and our pop-up spaces thriving. We are in such a strong position as we move into the final quarter of the year and look forward for what’s to come for Outlet Shopping at The O2."

This news follows the recent announcement that the O2 revised its outlet shopping brand identity, simplifying ‘Icon Outlet at The O2’ to ‘Outlet Shopping at The O2’. By updating the name and brand architecture, the company solidifies the outlet’s intrinsic role in The O2’s comprehensive offering.

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