Vestiaire Collective partners with Alexander McQueen in move towards circular practices
Leading luxury resale platform Vestiaire Collective has partnered with Alexander McQueen on an innovative collaboration to lead the push towards a more circular fashion industry.
The collaboration forms part of Vestiaire Collective's "Brand Approved" programme and will see a select number of Alexander McQueen's key customers approached to resell some of their past purchases to earn credit to fund new pieces.
Any pieces the clients wish to sell will be assessed and, if eligible, assigned a buy-back price. Once the pieces are received and authenticated by Alexander McQueen, the client will be issued with a credit note with which they will immediately be able to purchase new items from specified Alexander McQueen stores.
Once processed by Vestiaire Collective the pieces will carry an external NFC tag giving prospective new buyers access to information confirming the authenticity of the piece. The pieces will be available to purchase on a dedicated "Brand Approved" page on the Vestiaire Collective app and site.
Vestiaire Collective's main business model is centred on peer to peer sales of pre-owned premium and luxury clothing but the push to engage brands to encourage re-sale to fund the purchase of new items adds another dimension to the service.
Emmanuel Gintzburger, CEO Alexander McQueen said: "Alexander McQueen is committed to a move towards circular practice, both in the design studio and in the development of new business models. We are delighted to be the first house in the world to collaborate with Vestiaire Collective on its Brand Approved programme and to give beautifully crafted pieces a new story.
"We are confident that our customers will be equally excited to take part in an initiative that challenges a linear economy and sets a new and more sustainable standard for the future. We hope many houses will follow because to have impact-at-scale, we need to act collectively."
Fanny Moizant, Vestiaire Collective Co-founder and President added:"There is an urgent need to address the way we currently produce and consume fashion. Vestiaire Collective's 'Brand Approved' programme offers a sustainable solution, reinforcing the importance of durability, whilst empowering first-hand fashion players to disrupt their linear business models and embrace circularity. We are incredibly excited to launch the new service in collaboration with the prestigious house of Alexander McQueen, driving a shared mission to embed circularity at the heart of the fashion ecosystem".