Hush partners with Thrift+ on recycle and reuse programme

Hush has partnered with social venture Thrift+ on a new recycle and reuse programme encouraging customers to donate clothing they no longer wear in the name of charity and sustainability.

Kicking off tomorrow (28 January 2021), the programme offers Hush customers the opportunity to add a Thrift+ to their basket at checkout, which they can use to donate clothing from any brand.

Thrift+ then resells the clothing donating the proceeds of each sale to their chosen charity. Upon the sale of items, hush customers will also be rewarded for their contribution with Thrift+ credit and a 10% off Hush code to use on future purchases.

As part of this Hush x Thrift+ initiative, all Hush employees will also receive a free Thrift+ bag to donate second-hand pieces from their personal wardrobes. The move is part of Hush's commitment to promoting the circular fashion movement. 

The women's fashion and lifestyle brand's founder Mandy Watkins said: “We are excited to announce our partnership with Thrift+ to launch a new takeback service, designed to give a new lease of life to clothes our customers don’t wear anymore… and hopefully raise a bit of money for charity at the same time. Extending the life of our products and supporting the growth of the circular fashion movement is a significant part of our sustainability journey at Hush, so this represents an important step.”

Thrift+, co-founder & CEO, Joe Metcalfe added: “We are delighted to be partnering with hush to offer an easy, transparent and rewarding way for Hush customers to donate their best second-hand clothes to their favourite charity. This represents our intention to help power the circular fashion economy and divert textile waste from landfill.”

Listen to our recent podcast with Hush founder Mandy Watkins here.