Tommy Hilfiger joins Higg Index pilot scheme in Europe
Tommy Hilfiger has been selected as one of the first global brands to implement the Higg Index Sustainability Pilot in Europe in partnership with Sustainable Apparel Coalition and Higg.
In line with Tommy Hilfiger’s vision to create fashion that Wastes Nothing and Welcomes All, the Higg Index Sustainability Profile will provide environmental impact information for a six-week trial online across an assortment of Tommy Hilfiger products in European markets.
A total of 247 best-selling products across all product categories, including menswear, womenswear and kidswear will be featured. The product profiles will feature data-backed claims such as the environmental impact of the fabric, including water and fossil fuels usage as well as greenhouse gas emissions levels.
Each Higg profile provides consumers with increased visibility into a product’s environmental impact, addressing the public's interest and demand for more transparency in the fashion industry.
The pilot will assess to what extent the sale of products with Higg profiles perform versus styles without this information. Through qualitative surveys, the pilot will also analyse how helpful the Higg profiles are in supporting consumers in their personal sustainable shopping journey.
Esther Verburg, Executive Vice President, Sustainability, Business & Innovation, Tommy Hilfiger Global, said: “We are committed to fostering industry relationships that place sustainability at their core in order to create long-lasting change. As we continue to look for innovative solutions that make the Tommy Hilfiger business more circular, this program provides a transparent and consistent way to share sustainability information with our consumers.”
The Higg Index Sustainability Profile pilot in Europe builds on the program that Tommy Hilfiger drove in North America earlier this year in partnership with Amazon, the SAC and Higg.
Higg, the sustainability insights platform for consumer goods businesses, provides software and services for measuring, managing, and sharing supply chain performance data. It is the exclusive licensee of the Higg Index methodology developed by the SAC.
New products featuring the Higg Index Profiles will launch in Spring 2022, further supporting Tommy Hilfiger’s long-term global goal to be more transparent in communicating product, supply chain and brand impacts.
Jason Kibbey, CEO, Higg, added: “Tommy Hilfiger is putting a stake in the ground as a leader when it comes to transparency in the fashion industry. We’re proud to support them with the data and insights they’re using to scale awareness of environmental impacts and strengthen their relationship with consumers.”