Tommy Hilfiger accelerates sustainability drive with ambitious program
Tommy Hilfiger has announced it is taking further steps to approach sustainability from both an environmental and social perspective.
The PVH Corp. owned brand announced its “Make it Possible” program, a set of 24 targets across four pillars to achieve by 2030. The four pillars are:
- Circle Round: Make products to be fully circular, and part of a sustainable loop.
- Made for Life: Operate with sensitivity to planetary boundaries, for instance in the areas of climate change, land use, freshwater and chemical pollution.
- Everyone Welcome: Be a brand that works for every fan – always inclusive, completely accessible.
- Opportunity for All: Create equal access to opportunity – no barriers to success.
Tommy Hilfiger’s program is part of parent company PVH Corp’s Forward Fashion strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts to 100%, and improve the over one million lives across the company’s value chain.
In a statement Tommy Hilfiger, said: “I opened my first store, People’s Place, in 1969 in my hometown of Elmira for people of all backgrounds to come together and share exciting pop culture experiences.
“As our brand has evolved over the years, driven by this inclusive spirit, so has our commitment to social and environmental sustainability. With Make it Possible, we will go even further with our commitment. We’re working towards our vision with the entire organisation focused on it and, while we’re not there yet, we are going to get there.”
Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe, added: “In these times of health, human, environmental and economic crisis, we share a responsibility to find innovative solutions that will encourage inclusivity and build a more circular future.
“Tommy Hilfiger has a decade’s long track-record for driving a more sustainable future, including pioneering low impact denim processes, championing water stewardship, and creating more inclusive collections. Make it Possible is one way we will work together to make a meaningful and lasting contribution towards a better fashion industry.”
Make it Possible marks the latest milestone in Tommy Hilfiger’s sustainability journey. Key previous achievements include the launch of Tommy Hilfiger Adaptive, designed to make dressing easier for adults and children with disabilities, and the Tommy Hilfiger Fashion Frontier Challenge, a global program aimed to support start-up and scale-up stage businesses developing solutions that promote inclusivity and sustainability in fashion.
Last week, the brand opened a new Tommy Hilfiger Kids store in London's ICON Outlet at The O2.