Timberland launches Timberloop Take Back Program in UK
To commemorate Earth Day 2022, Timberland has announced several new initiatives to strengthen its commitment to sustainability and a greener future.
The Timberloop product take-back program, which launched in the US earlier this year, will today expand to the UK, Germany, France and Italy.
Consumers are encouraged to return their worn Timberland footwear, clothing or accessories to a Timberland store or through a pre-paid, post-from-home option. Returned products are either disassembled, recycled or upcycled into new products or repaired and refurbished for resale.
To support the resale component of the program, the Timberloop website also launches today, making these recycled and refurbished products available in the US. The website will launch in other markets later this year.
New for S22, Timberland has also announced the launch of its new Timberloop Trekker City Hiker, the brand’s first footwear designed for full circularity. The shoe features a sole that can be removed and disassembled for recycling at the Timberloop take-back facility and also features a removable inner bootie made of 100% recycled plastic ReBOTLTM fabric.
Chris McGrath, VP of Global Footwear Design at Timberland, said: “We always have and always will create high quality, durable products that stand the test of time. Beyond that lens, we’ve added a focus on eco-innovation that’s a natural progression in how we approach product design. Timberland has been using recycled materials in footwear for years, but the design of the new Timberloop Trekker puts us on the path to true circularity, where nothing goes to waste.”