The Rolling Stones headline Skechers’ latest sneaker collection
US-based Skechers is joining forces with the iconic Rock and Roll band, The Rolling Stones, on a limited-edition sneaker collection for men and women.
The Skechers x The Rolling Stones collection was produced in partnership with Bravado, Universal Music Group's merchandise and brand management company. The logo-clad collection, which launches today, features the band’s trademark tongue motif on several Skechers sneaker silhouettes for women and men.
The first drop of the Skechers x The Rolling Stones collaboration includes the contemporary style, Skechers Uno. Canvas slip-ons, lug and cup sole designs are also available - all rendered in the band's iconic red, white and black colourway.
The Rolling Stones commented: "We love partnering with brands that offer great product and giving our fans something new they can enjoy. And Skechers is the one to wear for anyone who wants style and the most incredible comfort."
The partnership follows a slew of musical artists fronting The Comfort Technology Company. Previous collections have been promoted by a long, star-studded list including Ringo Starr, Britney Spears, Christina Aguilera, Snoop Dogg and Doja Cat.
Michael Greenberg, President of Skechers, added: "For six decades, the Stones have endured like no other—rebelling, conquering and being listened to by billions. Nearly every adult on this planet knows their iconic logo.
"Skechers x The Rolling Stones styles are the ultimate band merch from one of the biggest names in rock!"
Skechers x The Rolling Stones is available at skechers.com and select Skechers retail stores across the globe.
