Sign of the Times takes on leading luxury sellers by acquiring Cudoni assets

London-based luxury resale platform, Sign of the Times, has acquired assets from the start-up Cudoni, which collapsed into administration in April 2023.

Cudoni went under, citing the rising cost of living and the economic climate to blame. With this strategic move, Sign of the Times – which has grown 230% in the last three years – will take the helm as one of the largest luxury resellers in the UK.

The acquisition, which will be financed independently by the retailer, will increase the Sign of the Times database by 35%.

Founded nearly 50 years ago, in 1976, the Chelsea-based store is renowned as the destination for buying and selling luxury items. The retailer has daily drops at 10 am on the website (wearesott.com) with 5,000 items in total online and 2,000 pieces in-store. These include fashion from the likes of Chanel and Prada to Gucci and Ganni.

Antonia Johnstone, the Owner and CEO of Sign of the Times commented: "At Sign of the Times we are passionate about bringing new life to pre-loved pieces. We believe strongly in the circular economy and to extend the lifecycle of clothes and accessories, so we are so pleased to be working to acquire the assets of Cudoni.

"We share the same pre-loved values, so we are also thrilled to be welcoming their customers to Sign of the Times."

This news comes as the second-hand luxury market is booming. Earlier this year, Sign of the Times' rivals Sellier Knightsbridge acquired Worn, the superbrand reseller platform.

Click here to read TheIndustry.fashion's interview with Hanushka Toni, Founder of Sellier.