TAG Heuer opens largest UK store at Liverpool ONE

Swiss luxury watchmaker TAG Heuer has opened a 3,600 sq ft boutique on South John Street at Liverpool ONE shopping centre, marking the brand’s largest UK store to date.

It also marks the first partnership of its kind for TAG Heuer and British luxury jewellery retailer David M Robinson (DMR), adding to Liverpool ONE’s extensive portfolio of well-renowned, luxury watch and jewellery brands.

The TAG Heuer store at Liverpool ONE joins DMR’s recently upsized jewellery and Rolex flagship store, and its dedicated OMEGA boutique, also on South John Street, and is showcasing an extensive selection of premium products, including its ‘Aquaracer’ and ‘Carrera’ collections.

The space also has freestanding interactive showcases throughout, "spotlighting the latest generation of Connected watch, the TAG Heuer Connected Calibre E4".

The new store is fitted out in TAG Heuer’s signature blue and features wood and steel accents "in keeping with the brand’s contemporary aesthetic".

It also features a private luxury lounge and bar, alongside a wall-mounted, 3D Porsche sculpture showcasing the long-lasting partnership between the brands.

Created by local artist Jessica Slack, the sculpture incorporates her trademark vibrant colourways and unique style, complementing the brand’s bold offer and nodding to its racing heritage.

Rob Diver, Managing Director at TAG Heuer UK and Ireland, said: "I am delighted by the opening of TAG Heuer's newest boutique with David M Robinson which is the largest mono brand space of its kind for the brand, underscoring our dedication to reaching key markets and providing an elevated client experience."

John Robinson, Managing Director at DMR, added: "We are delighted to be opening the new TAG Heuer mono brand boutique in Liverpool ONE. This is our third separate fascia in the destination, and we are looking forward to welcoming customers from around the North West and further afield to see the largest TAG Heuer boutique in the UK."