Selfridges launches ‘The Stock Market’ in latest circular shopping experience
Selfridges has today launched ‘The Stock Market’ at its instore ‘Corner Shop’ concept, where preowned items can be valued, exchanged and repaired in a space playfully inspired by the London Stock Exchange.
Set to run for one month, until 10 June, it’s part of Selfridges’ ‘Worn Again’, a season of second-hand and circular shopping experiences (running until August), and it will see the Corner Shop transformed into a ‘trading floor’ for buying, selling, repairing and upcycling.
Customers can discover the value of what they already own, exchange items for Selfridges credit and restore or upcycle clothing and accessories.
The new concept draws inspiration from the towering 360o desks and the rotundas of data-filled screens found at the London Stock Exchange, and Reselfridges ‘stockbrokers’ will man the ‘trading desk’, encouraging customers to “go long” and enhance the value of products to keep or resell.
The stockbrokers will also connect visitors to the very best circular services from SOJO, SneakersER, The Handbag Clinic and Vintage Threads, as well as a series of bookable services from its ‘Upcyclers in Residence’ (pictured above).
Worn Again explores ideas, collaborations and events to keep products in circulation for longer and promote the pleasure of shopping second-hand, as Selfridges is aiming for 45% of transactions to come from circular products and services by 2030.
The Handbag Clinic
How The Stock Market works:
- Resell and shop second-hand
Visitors to The Stock Market can have items from their wardrobes such as shoes and accessories valued by a team of expert authenticators, with the option to sell to Selfridges in exchange for store credit. A curation of second-hand clothing and accessories will also be available from partners including Vintage Threads and The Handbag Clinic.
- Repair and restore
Customers can extend the life of worn and treasured items with services include bag repainting and repair, restoration of leather items, upcycling and downcycling of clothing, and sneaker and shoe restoration. Services are available from The Handbag Clinic, Vintage Threads, SneakersER and SOJO.
- Tailoring and alterations
A team of expert tailors from SOJO will be available to make alterations to any clothes, such as hemming clothes, altering waists, re-attaching buttons and adding zips.
- Upcyclers in Residence
Through daily sessions upcycling experts will demonstrate different ways to breathe new life into clothes. Sessions include screen printing, appliqué, tassels and ties, mending and re-knitting. Tickets cost £10 for a two-hour slot and profits from ticket sales go to Oxfam.
Images: Courtesy of Selfridges
