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Swarovski makes a sparkling return to Liverpool with new concept store

Chloe Burney
01 August 2023

Grosvenor has announced that the luxury crystal jewellery brand, Swarovski, has opened the doors to a new concept store at Liverpool ONE.

The 2,000 sq ft retail unit on Peter’s Lane follows the globally renowned brand’s new ‘WonderLUX’ store concept -  an immersive luxury retail experience.

Decked out in metallic finishes complimented by chrome accents, the new Swarovski store is a 'tribute to the light-filled beauty of crystals'. The concept weaves the brand's new signature blue shades throughout the store.

Reflecting the brand's new visual identity, led by the iconic Swarovski Swan, guests will be welcomed into a sensory retail space. The collection of high-quality jewellery and crystal pieces - including jewellery, watches and home decorations - will be on offer at the store.

Rob Deacon, Senior Asset Manager at Grosvenor, commented: "The return of a standalone Swarovski store to Liverpool is not only an exciting moment for the city, but for Liverpool ONE too, as it is now home to the brand’s bold new retail concept.

"We are thrilled to welcome Swarovski to Peter’s Lane, its reputation as a one of the world’s premier jewellery brands makes them a perfect new addition, further enriching our line-up of premium retailers."

Swarovski is one of several retailers opening their doors at the shopping centre. Last month, Boss unveiled an unsized location at Liverpool ONE. In the same month, Red Run as well as Gilly Hicks and Hollister opened new stores at the location.

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