Red Run races to establish brick-and-mortar presence at Liverpool ONE

Grosvenor has announced that Red Run, the women's active-meets-streetwear brand, is set to open its flagship store this autumn in its home town at Liverpool ONE.

The new 1,400 sq ft retail space, which will be situated on Manesty’s Lane, will stock the brand’s full range of high-quality active streetwear as well as exclusive and limited edition pieces.

This opening marks a monumental step in the 2020-founded company's journey, bringing physical retail to a slew of new customers. Launched during lockdown by a trio of driven women, Red Run has gained a fiercely loyal customer base stretching across the country, with concessions in Harvey Nichols Manchester and Flannels Liverpool, as well as highly successful pop-ups in Leeds and Birmingham.

Each collection is designed in-house by Creative Director, Megan Kimmance and crafted in Europe using the highest quality and sustainably sourced materials.

Megan Kimmance, Creative Director & Co-Founder at Red Run, commented: "Opening a store in Liverpool ONE, in the city where it all started, is a very humbling yet exciting moment for Red Run.

"This flagship gives us the opportunity to be even more experimental and showcase our collections alongside our imaginative campaign assets all in one place. It will enable us to bring all elements of the brand to life under one roof, to inspire existing consumer shopping experiences and attract new ones. This store will reflect our brand's physical evolution, offering our customers more choice and exclusivity via an immersive shopping experience."

The flagship will host monthly in-store offerings, VIP events and collaborative activations with like-minded brands, people and businesses within the city.

Rob Deacon, Senior Asset Manager at Grosvenor, added: "Red Run is an extremely exciting brand, one which has gathered huge momentum, very quickly and clearly resonates with the Liverpool ONE visitor. To contribute to their evolution and play a part in their next big step within physical retail is an enticing prospect for us and we know the brand will be a huge success at Liverpool ONE."

This follows the news that Hollister and Gilly Hicks opened a new store at Liverpool ONE, showcasing an updated design concept for their first dedicated storefront at the outlet.