Superdry reveals plans for new store at intu Watford

Superdry has revealed plans for a new 6,630 sq ft store to be situated in the 400,000 sq ft extension to the intu Watford shopping destination, which is due to open in 2018.

The extension will be anchored by a 113,000 sq ft Debenhams store and is already two-thirds let with other leisure brands confirmed to take space including Byron, Las Iguanas and Cineworld.

Global retail director of Superdry Nick Tatum said the demographic of intu Watford was perfect for the fashion and lifestyle brand: "[...] we’re looking forward to opening as part of the centre’s growing retail and leisure offer which will attract even more people from Watford and its surrounding areas," he said.

"Superdry is the latest brand to recognise the benefits of our £180m extension to intu Watford as a space that will attract even more shoppers to the centre by creating a real day out destination and compelling experiences for its affluent customer base," said intu regional managing director Rebecca Ryman.

intu says the extension to the Watford centre will place the town alongside Edinburgh and Bristol in CACI’s top 20 national retail destinations ranking.