Stefan Cooke teams up with The Sims to launch menswear collection

London-based label Stefan Cooke has partnered with game developers Electronic Arts and Maxis to create a digital capsule for The Sims' latest game pack: The Sims 4 Modern Menswear Kit.

In collaboration with British Fashion Council, designer Stefan Cooke and partner Jake Burt created a 23-piece collection for the game, featuring loose-fitting argyle knits, tailored trousers and varsity coats.

The collection will be available to international players as ‘Simified’ versions of Cooke’s real-world collections, with the label continuing its mission to find new and expressive paths to self discovery.

Cooke and Burt, the label's co-founders, said: "We were attracted to the collaboration given The Sims’ impact on popular culture, and it also offered the opportunity to explore fashion digitally, but in the most professional way. What The Sims offers their players is something that resonates with us, as the game gives people options to express their identity, as we hope our clothing gives people options to express themselves.

"Fashion can be about identifying as part of something, but also as your own person. It’s both for community and individualism. It can be the slightest thing, and it can really change how you feel about yourself or what you want to put across to the world."

Dropping on 2 December for PC, Mac, PS4, and Xbox One, the curated collection is the fourth and final Kit that's part of the current 'Season of Selves' slate.