The Yards Covent Garden unveils art installation to welcome back consumers
The Yards Covent Garden has today revealed a series of art installations to mark the launch of a new campaign, The Yards & The Bees, to welcome back visitors to Covent Garden.
The bee-themed installations have been placed throughout The Yards, to create a trail of artwork which visitors can now follow at their own leisure since reopening majority of its retailers on 15 June.
This news follows the reopening of retailers and restaurants in Covent Garden including Boots, Levi’s, Jack Wills, Calvin Klein, Barbour, and Cos.
Created by a handpicked selection of leading artists, the work itself has been inspired by London’s vast urban landscape and the bees that call it home; showcasing colourful, bold and oversized sculptures to a 50 ft floral mural and an immersive ‘honey factory’.
The installations also celebrate The Yards’ very own colony of over 240,000 bees located in hives on the buildings’ rooftops as part of the destination’s continued efforts to protect the species, wildflowers are also planted throughout the area to encourage pollination.
The Yards is supporting the charity Bee Friendly Trust, with visitors able to find out more about the Trust’s work via QR codes located around the site. Proceeds from upcoming workshops will also be donated to the charity.
Commenting on behalf of Longmartin Properties Ltd, Simon Taylor, Property Director at the Mercers’ Company, added: “Throughout lockdown we have all become increasingly aware of our impact on the environment. As a central London landlord, we feel ‘The Yards & The Bees’ campaign will help increase awareness of this subject whilst also creating a sense of fun and interaction for our visitors, all set within a safe and secure environment."
Last week, Shaftesbury announced it is working with Camden Council to pedestrianise Seven Dials with temporary timed road closures from 3 August to help retailers, restaurants, bars and cafés as they continue to reopen.