A Day’s March to relocate and upsize Soho store
Swedish fashion brand A Day’s March is opening a new 2,700 sq foot store in a Grade II listed townhouse at 24 Berwick Street in London’s Soho in June 2023, almost seven times bigger than the current store it will be vacating at 39 Berwick Street (410 sq ft).
Set over three storeys, the new store will mark a huge leap in the brand’s trajectory and will house its growing menswear offer and its newer womenswear offer, which launched in 2020.
CEO at A Day’s March, Marcus Gårdö, said: “The UK is our second biggest market and London is by far the biggest territory within this, so we are very excited to be responding to customer demand in the area.
“When we open a retail unit, online sales increase as a result and we’re happy to be working alongside Shaftesbury Capital on this new development for London.”
Andrew Price, Executive Director at Shaftesbury Capital, commented: “We are looking forward to the opening of the new A Day’s March store on Berwick Street. It’s great to see the brand is expanding its presence in Soho and investing in growing their bricks-and-mortar presence, delivering an enhanced consumer experience offer for visitors.”
Pelle Lundquist, Creative Director at A Day’s March, added: “We have maintained the original character of the building and layered elements of playful Scandinavian design on top. The interior will feature brick walls, oak, Carrara marble and a typical Swedish decorative painting technique from the 17th century.”
A Day’s March opened its first bricks and mortar store in March 2014 at Kungsgatan in Stockholm. Nine years later they have expanded exponentially, with seven stores across Sweden, Denmark and the UK, and a global presence online.
The new London store will mimic the minimalist aesthetic of stores in additional territories, featuring a showroom, chill out area and cocktail/coffee bar for consumers.
A Day’s March was founded in 2014 by Marcus Gårdö, Pelle Lundquist and Stefan Pagréus. The name, A Day’s March, is an old military term referring to how far an army can move in a single day.
