SKIMS calls on Usher to front latest campaign ahead of new album launch

SKIMS has partnered with R&B music star Usher for its latest men’s campaign, set to coincide with the release of his ninth studio album, 'Coming Home', on 9 February 2024.

It also comes as SKIMS Mens launches its latest stretch and cotton underwear collections, including new midnight blue, stone, military green and oxblood colourways.

For the campaign, Usher is styled in key pieces, such as the SKIMS ‘Stretch 5" Boxer’ in midnight blue.

Usher said: "When I was asked to partner with SKIMS Mens, I was so humbled. Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense."

An exclusive limited-edition digital download version of Usher’s new album, with bonus track ‘Naked’, will be available via the SKIMS website during the first week of release.

The signing of Usher follows hot on the heels of SKIMS calling on American singer-songwriter Lana Del Rey to be the face of its Valentine’s campaign.

It also comes in the wake of previous SKIMS Mens campaigns with male talent which have proved successful, such as the one with Brazilian footballer Neymar in 2023.