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Levi’s to open new store at Birmingham’s Bullring

Tom Bottomley
09 September 2019

US denim originators Levi’s is set to open a new 3,200 sq ft store at Bullring shopping centre in Birmingham this November.

The new store, located adjacent to H&M, will stock all of Levi’s iconic products, including the original 501 jeans and a full range of outerwear, sweaters and Tees for men and women. It will also offer a personalised alteration service at the instore Levi’s Tailor Shop.

Richard Hurren, VP Europe North at Levi’s, said: “Birmingham has a thriving fashion community as the second biggest city in the UK. With its iconic architecture, Bullring is a much-coveted retail destination and this new store opening offers fans of the brand the right product offering in a great location.”

Iain Mitchell, UK commercial director at Bullring landlord Hammerson, added: “Levi’s is a unique brand that has been delivering iconic products for over 100 years. When it comes to clothing and fashion, across our portfolio we’re targeting brands that offer something different, both in terms of the in-store experience and the products they sell, and Levi’s delivers that.”

Levi’s will be joining other prominent international brands to have signed at Bullring in the last year, including Arket, Hugo Boss, and Morphe.

The news of the new Levi’s opening at Bullring comes hot off the heels of the launch  of the Levi’s regional flagship store on Grand Arcade at the St David’s shopping centre, Cardiff.

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