Shake Shack makes its retail debut with sub-culture brand Wavey Garms

In celebration of its 10th anniversary, burger and milkshake chain Shake Shack UK collaborated with British culture brand Wavey Garms for its first-ever retail collection.

To mark a decade of Shake Shack UK – which serves elevated versions of American classics, such as its beef burgers, crispy chicken, hand-spun milkshakes and more – Wavey Garms has created a limited-release T-shirt. It is available for sale now at each and every Shack across the UK and directly on the Wavey Garms website. As the T-shirt, which retails for £35, was produced as a limited run, it will be available until it sells out.

Shake Shack decided to collaborate with Wavey Garms as it believes in connecting to its surroundings and embracing the unique culture of the local communities it is part of.

Andres Branco, Founder of Wavey Garms, commented: "Before launching Wavey Garms I started out making burgers as a chef, which taught me a lot of life lessons that have helped me build Wavey Garms over the last 10 years. Now 10 years later working on an official collab with Shake Shack shows how hard work can pay off.

"We worked to make the design as Wavey Garms as possible with the fashion references, graffiti and cheeky-looking guy eating the burger."

Similarly, Wavey Garms is also celebrating its 10th year. The brand, which was founded in 2013, offers a platform for fashion and streetwear fans to "discuss culture without any inhibitions". Since its inception, Wavey Garms has partnered with the likes of Nike, Converse and Coach. Now, the cross-culture brand hosts nights at London institutions from Fabric London to Village Underground, making a name for itself on the music scene.

Earlier this week American burger brand Five Guys unveiled its second apparel collection to celebrate its tenth anniversary in the UK.