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Selfridges and Royal Mail announce post office pop-up

Tom Shearsmith
29 October 2020

Royal Mail has announced a unique partnership with Selfridges for Christmas - Royal Mail at Selfridges, launching 12 November 2020.

The partnership will result in an immersive dedicated space at the Selfridges London store, designed to help consumers prepare their letters and parcels for Christmas.

Customers can buy presents and have them professionally wrapped, as well as take advantage of a bespoke postal service, enabling Selfridges London customers to have the gifts they buy in store delivered by Royal Mail.

Younger customers will also be able to write and send letters to Santa, with an in-store Santa Mail service.

An exclusive range of branded products has also been created for the partnership, available to buy in the London, Manchester and Birmingham stores, and online.

Nick Landon, Chief Commercial Officer at Royal Mail, said: "We are delighted and truly excited to announce this partnership. It marks the perfect pairing of two iconic British brands. Christmas is a special time and this year in particular, we want to help make it as special as possible."

Meave Wall, Stores Directors at Selfridges, added: "We are excited to team up with Royal Mail and to bring such a bespoke postal service and offer to our customers right in time for the busy holiday season.

"More than ever, we value the decision customers are making to shop with us and, in return, we’ve done our best to bring to them a unique product offer and an array of services to make their time with us pleasurable, easy and efficient at this hectic time of year. Royal Mail at Selfridges delivers on all those benefits and we can’t wait to welcome our customers to this new service destination."

The partnership will officially run until early January 2021.

Earlier this month, Selfridges unveiled its most sustainable London Christmas shop yet, with a smaller selection also available in Manchester and Birmingham.

The historic department store is yet to confirm if they will be unveiling a Christmas window display this year.

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