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Moda’s February show now cancelled – with next one scheduled for September 2021

Tom Bottomley
04 November 2020

The Hyve Group has today announced its Moda fashion and footwear show - which was scheduled to take place in February 2021 at the NEC in Birmingham, has now been cancelled due to coronavirus.

The next show is now pencilled for 5-7 September, 2021, sitting alongside the company’s Autumn Fair for the home and gift retail industry.

However, the company’s Fashion Together virtual forum will return on 23 February, 2021.

A company statement reads: “Due to the latest UK government restrictions on the re-opening of business conferences and exhibition halls, Hyve Group has been forced to cancel events scheduled to take place in February 2021.”

Hyve Group and the Moda team are now working to deliver an enhanced virtual forum with product features and exclusive seminar content designed to educate and inform participants.

Hyve Group’s Managing Director for UK Retail, Julie Driscoll, says: “We have been carefully monitoring the situation and have been responding to the announcements made by the UK Government throughout the pandemic.

“While we had been looking forward to welcoming our exhibitors and visitors back to the halls of the NEC Birmingham in February, we must comply with the government restrictions, putting the safety and comfort of our community first.

“We are now looking ahead to September 2021 and beyond to ensure we can bring our physical shows back in the safest way.”

Key Account Director, Lisa Govier, comments: “We hope that Fashion Together will provide our clients and customers with a great opportunity to stay connected and inspired by providing a platform to showcase their businesses, as well as essential industry insights.

“Following the success of our first edition of Fashion Together, we are excited to develop the concept and deliver another inspirational virtual forum this February.”

Lucy Reece-Raybould, CEO of the British Footwear Association, adds: “At the British Footwear Association we strongly believe in the power of trade shows, not only as a vehicle to inspire, but also to bring together all those who are a part of this industry.

We have always supported Moda, and will continue to do so, both during the virtual forum and when we can get back to visiting the physical show. On behalf of myself and the British Footwear Association, I am very much looking forward to continuing our support and working with the team at Moda towards Fashion Together in February, and on through 2021 and beyond.”

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