Secret Sales begins European rollout

Fashion marketplace Secret Sales has launched in the Netherlands and Belgium, kicking off the first phase of its European rollout.

Some 450 “hero brands” are partnering with the platform to sell non full price inventory in “a brand enhancing and profitable way”, and there is now over €700m worth of stock available on both sites.

Secret Sales has also closed its latest investment round to further accelerate growth into 12 more European countries over the next two years, as it aims to become the largest marketplace for discount fashion in Europe.

Chris Griffin, CEO of Secret Sales, said: “Secret Sales provides a sustainable route for brands to sell non full price stock, and the wider theme of responsible retailing resonates well with consumers in the Netherlands and Belgium. The two territories are a natural fit for our first phase of expansion in Europe.

“Our marketplace is addressing universal challenges the retail industry faces and offers a long-term, clean and profitable solution. We are creating a new culture around non full price inventory.”

Both the Belgium and Netherlands sites feature local languages and payment methods with no additional duties. They are also offering free delivery and 60 day in-country returns, and shoppers can purchase items at up to 70% off.

Tom Kelly, Head of the Netherlands and Belgium at Secret Sales, commented: “Secret Sales is a completely fresh take on the non full price experience, from the look and feel of the site to the shopping journey and delivery.

“Categories are curated to feature complementary product and brand adjacencies, and orders are shipped from the brand or retailer’s warehouse directly to the consumer, so carbon footprint is reduced.”

Retail entrepreneurs Chris Griffin and Matt Purt acquired Secret Sales in March 2020, moving the business from a members-only flash sales website to a dedicated marketplace selling brands such as Dolce & Gabbana, Versace, G-Star, Superdry and Jigsaw at non full price.