Freemans promotes flexible ways to pay in new Christmas campaign

Digital department store Freemans has unveiled its 'Find The One' campaign for Christmas 2022, featuring dancing duo Janette Manrara and Aljaz Skorjanec.

The campaign is all about meaningful gifting this Christmas across fashion, home, beauty, toys and accessories.

Celebrating Freenmans' offering, which includes exclusive designer collaborations, own-labels and a variety of well-known brands, the campaign also highlights the retailer's options for spreading the cost of Christmas through flexible ways to pay.

The advert sees Manrara showcasing a range of Freemans exclusives, including STAR by celebrity designer Julien Macdonald, whilst highlighting gifting options for the whole family. The advert then finishes with a scene set around the Christmas tree with Manrara, Skorjanec and friends exchanging presents.

Airing from 5 November, the campaign will come in ten and 30 second versions. The multichannel campaign will also run across digital, social, radio, website and PR.

Richard Cristofoli, Chief Customer Officer at Freemans, said: “Find The One, is all about helping to position Freemans as the go-to destination for meaningful gifting this Christmas.  We understand everyone is feeling the pinch and therefore our customers want to ensure the gift they pick really counts.

“Find The One at Christmas builds on the existing relationship with Janette Manrara, who we have used in several our ads. We are delighted that Aljaz joins Janette in what we think is our strongest and most festive offering to date.”