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Rowing Blazers opens debut pop-up in London’s Seven Dials

Jeremy Lim
09 December 2021

American clothing brand Rowing Blazers has just opened its first pop-up at 16 Earlham Street in London's Seven Dials.

Covering 872 sq ft, the store offers a select range of its AW21 collection fronted by Pete Davidson and Ziwe Fumudoh. Highlights includes a bold selection of rugby shirts, knitwear, jackets and accessories and the brand iconic and namesake rowing blazers.

Designed in-house, the brand’s first bricks-and-mortar British store also feature a selection of humorous and nostalgic jumpers for the recently relaunched ‘80s knitwear brand, Gyles and George.

Founded in 2017 by Jack Carlson, the brand takes its name from Carlson's passion for the blazers worn at rowing clubs around the world, mixing the worlds of preppy style with youthful sportswear.

Jack Carlson, Founder of Rowing Blazers, said: "Seven Dials is such a vibrant neighbourhood and to be among so many other like-minded brands is great for our first UK-based physical retail store. We were very selective when searching for the perfect location and Seven Dials’ mix of big name and independent premium brands, as well its emphasis on community, makes it the ideal destination for us to launch at. Rowing Blazers is founded on the idea of community, and we serve as a platform for causes and movements that we believe in, so we are delighted to be working with a landlord that wholeheartedly supports our ethos."

Rowing Blazers joins the iconic independent British knitwear brand, Warm & Wonderful, who have also opened their debut pop-up at 55 Monmouth Street in Seven Dials.

Samantha Bain-Mollison, Retail Director at Shaftesbury, added: "We are excited to welcome Rowing Blazers to Seven Dials for their first UK store opening. To have this international brand join the destination is a credit to the authentic and eclectic style found throughout Seven Dials and will add to our already diverse offering in the lead up to Christmas. As well as growing the retail appeal of the area, Rowing Blazers has been strategically positioned to strengthen the existing character of Earlham Street as the home of contemporary design, fashion and lifestyle."

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