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Warm & Wonderful announces debut pop-up in Seven Dials

Jeremy Lim
22 October 2021

Warm & Wonderful has continued its recent renaissance with the launch of its first physical retail space since the 90s.

The independent British knitwear, most well-known for its iconic red sheep sweater and famously worn by a host of 80s icons, will also launch its first e-commerce site.

Located at 55 Monmouth Street, the 500 sq ft store will stock the brand's latest collection including its famous sheep sweater, children's sweaters and a range of apparel and accessories. Founded in 1979 by Joanna Osborne and Sally Muir, who sold their knitted jumpers from a market stall in Covent Garden, the brand rose to fame when the likes of Princess Diana and David Bowie appeared in their red sheep sweaters.

Warm & Wonderful is enjoying a sudden renaissance this year, with placements on Netflix’s The Crown, a spot in the V&A museum and a collaboration with New York’s Rowing Blazers.

Joanna Osborne, Co-Founder of Warm & Wonderful, said: “This is a significant opening for our brand. We chose Seven Dials as it is situated in the midst of like-minded shops and therefore customers, making it the perfect destination for our latest collection. The fact it is just a stone’s throw away from our original market stall makes it all the more special for us.”

The latest offerings from Warm & Wonderful will also be available from Rowing Blazers and Liberty London.

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