QUIZ enters new strategic partnership with The Very Group

Omni-channel fashion brand QUIZ has announced a relaunch and development of its strategic partnership with The Very Group.

The partnership will build on the wholesale arrangement QUIZ previously entered with Very, which reportedly saw a "strong customer reaction".

The strategic partnership will see QUIZ becoming one of the first brands to partner with Very's new stockless fulfilment model, which launched in autumn 2021. The integration means some products will be shipped directly from QUIZ to Very's 4.8 million customers, significantly increasing the number of product lines available via the retailer.

QUIZ said the new partnership reflects its strategy to "leverage selected third-party digital-led partnerships to drive reach, awareness and engagement of its different brands", whilst also complementing its own e-commerce website and store portfolio of 164 stores and concessions.

Sheraz Ramzan, Chief Commercial Officer at QUIZ, said: “We’re really pleased to announce the exciting development of QUIZ’s strategic partnership with The Very Group. We’re delighted with the strong customer reaction to our presence on the Very platform to date and look forward to engaging with even more customers throughout 2022.”

Robbie Feather, Managing Director, Retail, at The Very Group, commented: “We want to offer our customers the greatest possible choice and flexibility. We know our customers love QUIZ so we’re delighted to be able to expand our partnership and range using our flexible fulfilment model.”

Last month Quiz reported total Group sales increased by 20% (£1.4m) to £8.8m in the period 1 December 2021 to 31 December 2021. UK stores and concessions trading for the Christmas trading period reached £5.2 million, a 64% rise compared to 2020's £3.2 million.