Purpose-led fashion brand Scamp & Dude expands into London and Edinburgh

Just one year after establishing its flagship store, independent fashion brand Scamp & Dude is rapidly expanding its brick-and-mortar presence, this time with two new stores in London and Edinburgh.

The company experienced another year of exponential growth, with sales up by 62% compared to 2022, as well as opening its flagship store in Marlow.

Now in its seventh year, the brand aims to become the UK’s most popular purpose-led fashion retailer. The two new stores aim to satisfy the high demand for its womenswear as well as act as a force for good with its charitable partnerships.

Scamp & Dude, St James Quarter, Edinburgh and Battersea Power Station, London will emulate the stand-out success of the Marlow flagship that launched in July 2022. The stores emulate the vibrant hues and joyful prints that the brand infuses into wardrobes - reflecting its feel-good, accessible fashion.

The immersive retail spaces will showcase the brand’s growing collection of fashion-focused yet sustainable womenswear, kids’ collection and charity items. What’s more, both units will host the brand’s ongoing charity campaigns and give-back programmes, as well as experiential events for the local community.

These in-store charitable efforts include donating a Super Scarf to a woman with cancer for every one sold. For every Superhero Sleep Buddy sold, another is donated to an ill child. So far, the brand has donated over 22,000 Super Scarves and 5,500 superhero Sleep Buddies.

Listen to TheIndustry.fashion's In Conversation podcast with Scamp & Dude's Jo Tutchener-Sharp here,