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Scamp & Dude opens new flagship store

Tom Shearsmith
11 July 2022

Scamp & Dude has opened the doors of its permanent bricks and mortar retail flagship in Marlow High street, offering its full range of womenswear and accessories.

The 1,569 sq ft space serves as an immersive retail space to showcase the brands growing collections and celebrate the power of community, such as ongoing charity campaigns and give back programmes.

Following an intense growth period for Scamp & Dude and a new focus on the womenswear division, which recently launched into Liberty London, womenswear now makes up over 90% of all brand sales.

Now into its 6th year and with womenswear and community at the forefront of the business, the shop opening reflects the brand’s recent refresh, which included a new logo and brand slogan - ‘we’ve got your back’.

Founded by Jo Tutchener-Sharp in 2016 and originally launching with kidswear and charitable products, Scamp & Dude was led by the slogan ‘a Superhero has my back’, to tell kids that someone is watching over them.

Over the past five years, the company has donated over 5,000 Superhero Sleep Buddies and 6,500 Super Scarves to women with cancer and families of a child with cancer. An area of the business which will continue to drive the brand’s vision and core brand values.

Scamp & Dude founder and CEO, Jo Tutchener-Sharp, says: “I am incredibly proud to be taking this next step in our Scamp & Dude brand journey through the opening of our new flagship store, after our exponential growth in the business over the past five years. As our local town, Marlow means so much to us and we are hugely excited to bring our joyful world of Scamp & Dude to the already vibrant local high street and to welcome a community of new and existing customers.”

Listen to our In Conversation podcast with Scamp & Dude's Jo Tutchener-Sharp.

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