PUMA appoints Ben Hughes as UK General Manager

German sportswear giant, PUMA has appointed Ben Hughes as General Manager for the United Kingdom, Ireland and Benelux (UKIB).

Ben will be taking over Paul Spencer's role, who has assumed the position as PUMA’s Regional Sales Director Europe.

Ben joined PUMA in 2008 as Key Account Executive for JD Sports before he took on various head of team roles in Performance & Sportstyle.

Since 2014, Ben has held the role of Head of Sales for UKIB and has played a significant role in the development of the UKIB business.

Regional General Manager EMEA, Arne Freundt said: “Ben has an impressive growth track record and enjoys great respect from our major accounts in the UK, which makes him the right person to lead the UKIB business and continue PUMA’s growth momentum.”