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Puma and MCM collaborate on limited edition basketball-inspired sneakers

Tom Bottomley
06 September 2022

German sports brand Puma has teamed up with luxury German fashion house MCM on a three-drop basketball-inspired sneakers release.

The first drop of the Puma x MCM ‘Slipstream Lo’ will be available globally from 8 September at MCM Worldwide in-store and online, and from 10 September in selected Puma stores globally, as well as from its luxury distribution partners, with a retail price of €500.

The two brands previously worked together back in 2018 to release a special edition of Puma’s iconic ‘Suede’. But this time “the teamwork is even more ambitious”, with the Puma x MCM range “seeking to capture the charisma and exhilaration of all things basketball”.

Basketball superstar in-the-making Mikey Williams has even been recruited to front the global campaign.

Puma MCM collaboration footwear

Heiko Desens, Puma’s Global Creative Director, said: “The love affair between luxury and sport is clear in this second collaboration we’ve created with MCM, and the classic details of both German brands are visible in the design and construction.

“The first time we worked together was an instant success, I’m certain that it will happen again and that everyone will be excited about what’s to come.”

Dirk Schönberger, MCM Global Brand Officer, commented: “The collaboration between MCM and Puma tells a great story of the heritage of both brands, but also how important culture is for MCM and the connection to all relevant topics for our consumer – from sport, music, to the influence of street culture for luxury brands.”

October will sees the second drop, called ‘Show Up’, with the ‘Slipstream Lo’ emblazoned with black and white details and embellished with MCM’s striking cubic monogram design.

The third and final drop for the collaboration will be launched in the first half of 2023 – a luminous take on athletic classics, featuring an eye-catching edition of Puma’s ‘TRC Blaze Court’.

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