British fashion design talent invited to pitch to redesign Girlguiding uniforms

Girlguiding, the organisation behind Rainbows, Brownies, Guides and Rangers, is inviting British fashion design talent to tender for the contract to overhaul the design of its entire uniform range - a task last undertaken in 1990 by British fashion designer Jeff Banks.

The organisation currently takes a modular approach to its uniform which is comprised of 39 pieces, including t-shirts, hoodies and neckerchiefs. Part of the new process could involve a streamlining of the range, which is worn by 370,000 girls and volunteers.

"This is a unique opportunity for a brilliant team who can show an understanding of our new brand, are driven by creativity and purpose, and want to push the boundaries. We want designs that show what a bold, vibrant, exciting place Girlguiding is, and challenge outdated perceptions of our brand. And most importantly, we want designs that our girls and volunteers will love and want to wear with pride," the organisation said.

Current Girlguiding uniform

The new uniforms are set to be introduced in 2026 with designers and design teams invited to express their interest in taking part in the project until 7 July. To enter an expression of interest, applicants will need to write a short introduction of the team and its interest in applying, as well as providing examples of relevant previous work.

The full tender to be sent to screened applicants on 21 July, and the shortlisting stage will be start in September with a view to new designs completed by end of January 2024. A separate RFP process will take place afterwards for the development of the tech packs.

Lynne De Serpa Pimentel, creative lead at Girlguiding said the organisation was keen to hear from emerging talent. "This is an exciting opportunity for young talent to really make their mark," she said.

The expression of interest document can be viewed here.

A history of Girlguiding uniforms

1917 – Brownies wore a brown tunic dress with patch pockets. A knitted pom pom hat was introduced in 1973

1990 – Jeff Banks redesigned the complete uniform range with an array of blue, brown and yellow jumpers, polo shirts, t-shirts, culottes and baseball hats.

1998 – Jeans became an official part of the uniform

2000 – British designer Ally Capellino revamped the outfits adding body warmers, rugby shirts and sweatshirts for guides while Rainbows got a complete new uniform

Main image: Brownies uniform 50 years ago versus today